Startup Idea : Why does signage plays such an important role

Informing, directing, and identifying; these are the three essential functions of signage. Signs enable people to get from point A to point B. Signs help identify places and tell us where to go. The value and importance of signage cannot be overstated. Let’s see how well-designed, well-placed signage help people in identifying and getting information about a particular location or thing. Outdoor signage: It is arguably the most important kind of signage because it’s the first impression visitors have of a business, facility or site. For example, outdoor engraved signs, monument signs, and directional signs are used as identification elements by visitors. Interior signage: Interior signage is the key to communicating with and guide visitors and staff throughout a facility. Reception signs, hanging signs or indoor directional signs help facility visitors in easy navigation. Promotional signage: Companies that understand the value of good signage invest in custom promotional signs such as neon and pylon signs to get the best return in investment. From retail point of view, promotional signage is the best attention grabbing solution for businesses.