Startup Idea : Purified - As mother nature intended to be

Purified (slogan: As mother nature intended to be) is the world’s first mobile app, social media platform and magazine that supports and promotes natural looks and beauty. Users will be able to: 1. Create their Purified profile 2. Make and share selfies without make up (+no major filters) 4. Post statuses 5. Follow each other 6. Support and motivate each other with Purified gifts 7. Share their fitness activities 8. Recommend natural cosmetics etc. Media: - Fox 6 News: No-makeup selfie is latest viral sensation - BBC: Across the UK, social media timelines have been bombarded with the #nomakeupselfie hashtag. - The New York Times declares #NoMakeup the coolest new beauty trend - Metro:There's a new no-make up selfie craze hitting social media. etc. Development opportunity includes natural contests and Purified magazine that will promote members of our platform. I need developers, co-founders, marketing gurus, mentors etc. My role as a co-founder will be tech evangelist, business development, ideas brainstorming, mentoring and raising funds from the investors.