Startup Idea : a community site to encourage and promot recycling

hi, I bought a domain http://recycle-this.com/ several years ago and unfortunately didn't have the time or energy to make it great. Now, the green energy is going main stream and more wastes are generated, I feel that a domain like this can be very useful for our community and could have a big future if I can find some coworkers who knows how to do online marketing and content management. As a developer, I knows how to code, but not good at promoting a site or mange contents. That is why I would like to find some co workers for this (by sharing any potential income or anything) and hope that we can create a really great site.